Comments for AdriaanRijkens.nl http://www.adriaanrijkens.nl Weblog van een dromer die doet... Wed, 03 Aug 2011 09:44:25 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on The Groupon Business Model canvas by Gijs van Son http://www.adriaanrijkens.nl/2011/06/29/the-groupon-business-model-canvas/#comment-29 Gijs van Son Wed, 03 Aug 2011 09:44:25 +0000 http://www.adriaanrijkens.nl/?p=459#comment-29 Hello Adriaan, Nice picture of the BM Canvas of Groupon. There are two comments I would like to make to your value proposition, first regarding: "The partners will see an increase of customers who respond to the discount offering that will result in an increase of their brand value". This is, in my opinion, a little short sighted; discount offers will not increase a brand value perse. Especially luxery brands or exclusive restaurants may be harmed by engaging in Groupon (discount) deals. Another problem of Groupon deals for companies is that they are very good a generating one-time traffic but there is little effect on repeat traffic. (About 20% of the customers are existing customers and this about equal to the customers who would return after the deal) See following link for research by Dholakia: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1863466 Conclusions from this research: "The businesses that we see spending their marketing dollars on daily deal sites have dramatically cut their advertising budgets," Dholakia said. "This is a problem for businesses, because they're not building their brand when they offer discounted prices for their products and services. Only about 20 percent of customers using daily deals return to businesses to buy at full price; customers acquired through other programs typically have much higher rates of full-price repurchases." Best Regards, Gijs Hello Adriaan,
Nice picture of the BM Canvas of Groupon. There are two comments I would like to make to your value proposition, first regarding: “The partners will see an increase of customers who respond to the discount offering that will result in an increase of their brand value”. This is, in my opinion, a little short sighted; discount offers will not increase a brand value perse. Especially luxery brands or exclusive restaurants may be harmed by engaging in Groupon (discount) deals.
Another problem of Groupon deals for companies is that they are very good a generating one-time traffic but there is little effect on repeat traffic. (About 20% of the customers are existing customers and this about equal to the customers who would return after the deal)

See following link for research by Dholakia:
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1863466
Conclusions from this research:
“The businesses that we see spending their marketing dollars on daily deal sites have dramatically cut their advertising budgets,” Dholakia said. “This is a problem for businesses, because they’re not building their brand when they offer discounted prices for their products and services. Only about 20 percent of customers using daily deals return to businesses to buy at full price; customers acquired through other programs typically have much higher rates of full-price repurchases.”

Best Regards,
Gijs

]]> Comment on Generation YEP by Generation YEP | NCV http://www.adriaanrijkens.nl/2011/07/05/generation-yep/#comment-27 Generation YEP | NCV Thu, 21 Jul 2011 10:51:46 +0000 http://www.adriaanrijkens.nl/?p=473#comment-27 [...] ADRIAANRIJKENS.NL Share [...] [...] ADRIAANRIJKENS.NL Share [...]

]]> Comment on Nyenrode Work Visit ‘Microsoft Nederland’ by Nyenrode Work Visit ‘Microsoft Nederland’ | NCV http://www.adriaanrijkens.nl/2011/05/26/nyenrode-work-visit-microsoft-nederland/#comment-9 Nyenrode Work Visit ‘Microsoft Nederland’ | NCV Fri, 10 Jun 2011 17:17:19 +0000 http://www.adriaanrijkens.nl/?p=365#comment-9 [...] SOURCE: ADRIAANRIJKENS.NL [...] [...] SOURCE: ADRIAANRIJKENS.NL [...]

]]> Comment on Flood in the Netherlands by Femke http://www.adriaanrijkens.nl/2011/05/18/flood-in-the-netherlands/#comment-4 Femke Thu, 19 May 2011 18:15:56 +0000 http://www.adriaanrijkens.nl/?p=320#comment-4 Ach, het is ook bijna 21 mei... daarbij moet wel gezegd dat mijn ouders het droog houden tot het water 20 meter stijgt, hiephoi! Ach, het is ook bijna 21 mei… daarbij moet wel gezegd dat mijn ouders het droog houden tot het water 20 meter stijgt, hiephoi!

]]> Comment on Direct Mail by vakantiehuis http://www.adriaanrijkens.nl/2009/01/11/direct-mail/#comment-2 vakantiehuis Sun, 13 Feb 2011 11:40:58 +0000 http://adriaanrijkens.nl/?p=109#comment-2 Leuke site!. Er zijn nog weinig goede sites over dit onderwerp te vinden. Ben blij met jullie toevoeging! Ik kan helaas geen bookmark aanmaken naar adriaanrijkens.nl in Firefox. :( Weten jullie hoe dit komt? Groetjes Barbara Leuke site!. Er zijn nog weinig goede sites over dit onderwerp te vinden.
Ben blij met jullie toevoeging!
Ik kan helaas geen bookmark aanmaken naar adriaanrijkens.nl in Firefox. :( Weten jullie hoe dit komt?

Groetjes Barbara

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